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Director, Product

Tel-Aviv | Product | Full-time

We help millions of people create homes they love

In the beginning, in 2016, we were just two best friends working on a simple idea: how to make it super easy to turn your favorite smartphone photos into awesome wall art.

Today, we have multiple product lines with millions of customers, including Mixtiles, easyplant, Oasis and Around. We're also shipping new products every year.

We love what we do, and we love people who love what they do. If you're that kind of person, read on.

Impact
Small team = a lot of impact
We’re ~100 people, with wildly diverse skill sets, serving millions of customers. Each of us drives a lot of impact. Your work will matter
Products that creates a feeling of connection
Products people love
Working on products you & your family personally use creates a feeling of connection, fun, and spreads good karma
We make it easy to use
Our secret formula = make it easy to use
It’s how we re-invented the picture frame, and then the houseplant. It’s how we got to millions of customers. It’s pure design, and people love it
We solve hard, real world problems
Solve hard, real world problems
Every day, we handle extreme challenges in user experience, manufacturing and scale for which we use tech like AI, AR & robotics
We are a real business that is built to last
A real business, built to last
We believe great products have great unit economics. That’s why Mixtiles is a high growth company that’s also profitable

The Role

This is the product that started it all.
Mixtiles Photos reaches 5% of U.S. households and generates $175M a year.
Now, we’re reinventing it - again.

We’re building the next chapter- where AI turns your endless camera roll into “how is this already done?” magic.
Albums that build themselves. Walls that design themselves.
Art so personal it feels like it reads your mind.

For the first time, technology isn’t just helping you look back - it’s helping you move forward.
The photo world is about to get a lot more exciting - and we’re here to lead the way.

You’ll own the full experience - from upload to unboxing, from digital flow to physical form.

You’ll sit at the heart of Mixtiles - working side by side with the GM, Marketing, Ops, and a 15-person Product + Engineering team.
No layers. Just one seat with full responsibility.

What You’ll Do

  • Lead product across platforms (web + mobile) for Mixtiles Photos
  • Reimagine the end-to-end journey - from discovery to checkout
  • Leverage AI and AR to invent new product experiences - ones that feel effortless and magical
  • Translate our brand mission into product moments that feel like magic
  • Shape the physical product - format, style, unboxing
  • Optimize every step of the funnel for clarity, beauty, and joy
  • Partner closely with design, data, engineering, marketing, and operations

What We’re Looking For

  • A sharp product thinker with great taste - digital and physical
  • Strategic mindset with the hands-on speed of a builder
  • Obsessed with customer delight and details
  • Fluent in metrics, experiments, and what makes great flows convert
  • Curious and opinionated about new technologies - especially where AI meets creativity
  • Confident leading solo, collaborating deeply, and moving fast
  • Excited to work on a product people truly love - and make them love it even more

You might have…

  • Led a core product used by millions - or built something from scratch and scaled it fast
  • Shipped features that moved both user experience and business metrics
  • Owned products that blend software and physical experience
  • Been the sole product lead in a fast-moving, high-growth team
  • Worked closely with engineering and design to launch quickly, and learn constantly

This is not a PM role.
This is a chance to reimagine a product already loved by millions.
If that sounds like your kind of challenge - we’d love to meet.